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Hotlists—New and Updated Files on the Market

March 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Automation World Email
Connect with 23,103 subscribers to Automation World who have opted in to receive e-mail messages. The controlled circulation publication features topics on manufacturing automation and business solutions, providing readers with how-to articles and tutorials, reports on the latest products, technologies and industry news and more. Selects include job function, number of employees, product, involvement, state, SCF and ZIP.

The base list price is $430/M (price includes the deployment fee). Call your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Barrister's Biotech Email
Target 443,721 biopharma and life science professionals via e-mail through this list comprised of online registrants in the Barrister Biotech Directory. Selections include specialties, degree, geography and more.

The base list price is $250/M. Contact your list broker or PCS Mailing List Company, (978) 532-7100. Web address: www.pcslist.com

Complete Control Tower Operators
This compiled list from government records includes 24,849 control tower operators. Selections include age, age of children, certification aircraft type, credit card buyers, ethnicity, mail order buyers, marital status and more.

The base list price is $65/M. Contact your list broker or Complete Mailing Lists, (914) 771-6640. Web address: www.cml-llc.com

Precision Marketing Business Buyers
This direct mail files contains 366,406 buyers who purchase a variety of business-related products. The average unit of sale is $150, and 55 percent of the list is male. Selections include type of business, product, gender and state.

The base list price is $100/M. Contact your list broker or List Services Corporation, (203) 743-2600. Web address: www.listservices.com

SOHO Buyers From Office Depot Business Mailing List
Contact 450,255 main decision makers who own or manage small-to-mid-sized companies with up to 20 employees. Fifty-eight percent of the list is female. Selections include company name, business address, home address, job title, gender, mail order buyers and more.

The base list price is $130/M. Contact your list broker or Infogroup | Edith Roman, (845) 620-9000. Web address: www.edithroman.com


 

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FROM THE BOOKSTORE

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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