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Hotlists—New and Updated Files on the Market

February 23, 2010 By Melissa Ward

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

AAA - Broadcast Media - Cable-Radio-TV
This compiled file contains 20,446 executives of cable companies, radio and television stations. Fifty-two percent of the file is male. Selects include type of station, job title, gender and ZIP

The base list price is $75/M. Contact your list broker or Hugo Dunhill Mailing Lists/AAA Lists, (914) 819-4000. Web address: www.hdml.com

American Bar Association - Consumer Enhanced Masterfile
Contact 322,359 American Bar Association members at their home address. Selects include customer age, ethnicity, religion, interests (e.g., as automotive, crafts, golf, etc.), gender, state, SCF, ZIP and more.

The base list price is $135/M. Contact your list broker or Lake Group Media, (914) 925-2401. Web address: www.lakegroupmedia.com

Dental Hygienists From Medical Solutions Email
Target 22,115 dental hygienists' e-mail addresses through this list of compiled sources, directories, associations, and public and private records. These hygienists specialize in preventative dental care and work closely with dentists. Selects include gender, age, income, city and more.

The base list price is $275/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

eWeek News & Views Newsletter from Ziff Davis Enterprise
Connect with 61,628 newsletter subscribers to eWeek News & Views from Ziff Davis Enterprise who are interested in the latest tech news and product reviews. Selects include state, SCF and ZIP.

The base list price is $240/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Premium Incentive Products
Reach 40,000 sales and marketing professionals who are responsible for purchasing promotional marketing products, as well as business products and services. Selects include business/industry type, job title, state and more.

The base list price is $140/M. Contact your list broker or TriMax Direct, (651) 292-0156. Web address: trimaxdirect.com




 

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FROM THE BOOKSTORE

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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