Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Hotlists—New and Updated Files on the Market

April 20, 2010 By Melissa Ward
Get the Flash Player to see this rotator.
 
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Beauty Launchpad Magazine
Connect with 58,017 subscribers of Beauty Launchpad, a controlled circulation magazine published by Creative Age Publications. The majority of members of this file are female and make up the top tier of the professional beauty industry. Selects include business type, job title, services provided, employee size, sales volume, state, SCF, ZIP and gender.

The base list price is $125/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Meredith DRTV Product Buyers
Target 1.9 million individuals who are subscribers and buyers of magazines and books published by Meredith Corporation who have also made purchases via DRTV. Seventy-nine percent of the file is female and the average income is $50,000. Selects include hotline, gender/sex, change of address, renewals and more.

The base list price is $105/M. Contact your list broker or ALC, (609) 580-2800. Web address: www.alcdata.com

NavPress Magazine Subscribers
Reach 336,782 subscribers of NavPress publications, a division of The Navigators, an international Christian organization that began in the 1930s. Selects include gender, churches, state, ZIP and more

The base list price is $70/M. Contact your list broker or Tri-Media Marketing Services, (800) 874-0338. Web address: www.trimediaonline.com

Retrofit Magazine
Contact 14,967 subscribers to Retrofit Magazine using this list sourced from direct mail, direct response and controlled circulation. Subscribers include professionals such as facility managers, architects, building owners and contractors. Selects include business type, job function, gender, geography, key coding and title slugging.

The base list price is $140/M. Contact your list broker or The Information Refinery, (800) 529-9020. Web address: www.inforefinery.com

Shutterfly Photos Package Insert Program
Place your insert in more than 6.1 million outbound print orders fulfilled by Shutterfly Photos. Eighty percent of the file is female.

The base list price is $65/M. Contact your list broker or Leon Henry, (914) 285-3456. Web address: www.leonhenryinc.com
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON LISTS & INSERT MEDIA >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



...

ORDER NOW

Strategic Catalog Marketing Strategic Catalog Marketing

...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: