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“A good swipe file,” Pierce adds, “is better than a college education.” And remember, all this invaluable research comes into your mailbox FREE!
Among the many treasures to be found in Bly’s e-book:
* “The Daniel Hodes checklist for preparing political direct mail”;
* “25 ways to improve collections by mail”;
* “10 tips for writing and testing telephone scripts”;
* “Beware these common telemarketing blunders”;
* “Pitfalls in testing: testing too few lists and the temptation to over-test”;
* “What is the most important part of a direct mail package?”;
* “When is the best time to test a mailing? Why is this the best time?”;
* “Are hot line names worth the extra cost?”;
* “When will a sweepstakes actually depress returns?”;
* “The world’s most powerful collection letter”;
* “50 questions to ask BEFORE you test direct mail copy”; and
* “50 question to ask AFTER you have written copy.”
I always have said that if you buy a book on direct marketing and come away with just five money-making ideas, you’ve gotten your money’s worth.
You will find dozens of useful ideas in “Milt Pierce’s Marketing Success Secrets” as well as have a very enjoyable read. At just $39 for a PDF version (www.miltsmarketingsecrets.com), it’s a bargain. At least have a look!
Denny Hatch is a freelance direct marketing consultant and copywriter. Visit him at www.dennyhatch.com, or contact him via e-mail at dennyhatch@yahoo.com.
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