And for sheer fun, don’t miss: “At the Office: How Do You Ask for a Raise or a Promotion?”; “On the Road: How to Avoid a Ticket”; “At the Airport: How Do You Talk Your Way onto the Plane?”; “Out to Eat: How to Get a Table at a Packed Restaurant”; and “The Written Word: How to Write an Effective Letter.”
I simply loved this book and it sits on my desk where I refer to it often. It is truly a wordsmith’s Bible.
Denny Hatch is a direct marketing consultant and editor of www.businesscommonsense.com. Visit him at www.dennyhatch.com, or contact him via e-mail at dennyhatch@yahoo.com.
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Secrets of Direct Marketing Testing
PURLs for Profit