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Non-listener Matthews on the Need to Listen
According to Matthews, one of the great listeners of our time is Bill Clinton:
As a college student at Georgetown, Bill was famous for being able to read the professors. He would wow his classmates by predicting just what questions would be on the exams. That’s because he listened in class, really heard what the professors most cared about. This is something I’ve been telling my kids: Pay attention to what the teacher personally is trying to teach.
Prior to her run for office, 49 percent of New Yorkers were “bothered” that Hillary Clinton was not a resident of the state, with 53 percent sure that she did not “understand the issues and problems” of New York. The poll also told the Clintons—54 percent to 32 percent—that voters preferred Hillary to listen to them rather than state her positions on the issues. The Clintons came up with Hillary’s famous “Listening Tour.” Matthews:
The strategy was a masterstroke. The people of upstate New York, long ignored by the clamorous politicians of Manhattan, now had someone whose ears were open to them. Evita had come to the mountain.
The bottom line: Listen to your customers and prospects. You’ll win their hearts, minds, orders and … their loyalty.
Denny Hatch is a freelance direct marketing consultant and copywriter. Visit him at www.dennyhatch.com, or contact him via e-mail at dennyhatch@yahoo.com.
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