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Famous Last Words: A Business Proposition

July 2006 By Denny Hatch

But given my crazed schedule, I simply did not have time back then to find financing, negotiate prices, explore shipping and deal with all the myriad minutiae that go into starting a new business.

Fast forward to Hurricane Katrina that decimated New Orleans (and America’s respect for federal, state and local government!). Nearly a year later it seems to me that many of the desperately poor victims could use some money to help get their lives back on track. Why not put together a nonprofit corporation to test-market sports pendants that marry the courageous spirit of New Orleans survivors to the fighting spirit of local sports teams, with the proceeds going to a NOLA fund?

Go for it!

Denny Hatch is a freelance direct marketing consultant and copywriter. Visit him at www.dennyhatch.com, or contact him via e-mail at dennyhatch@aol.com.
 

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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