Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Facial Recognition Rules to be Influenced by Marketers and Tech Firms

December 17, 2013 By Thorn McGee
Get the Flash Player to see this rotator.
 

If some consumers think it's creepy that technology like the Samsung Galaxy mobile devices and Microsoft's Xbox One are watching them, well, many marketers and tech titans are hoping to watch a lot more closely. In fact, they're hoping to be able to recognize viewers' faces and serve targeted ads and experiences based on the people looking at their screens.

And, according to a report from Bloomberg today, marketers and technology firms will be helping write the rules governing use of this emerging facial recognition technology.

According to the report, the U.S. Department of Commerce has invited firms like Facebook and Wal-Mart, as well as privacy groups and other stakeholders, to meetings that will produce a draft of facial recognition privacy regulations. That draft will then be presented for public comment.

Do you think it would be a net positive if your ad could recognize your customers just by them looking at the screen? What about prospects who may not know that you know who they are? Could this be the straw that breaks the privacy camel's back? Let us know what you think in the comments.


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DATABASE & CRM >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: