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Editor’s Notes : Enough Mail-Bashing!

February 2010 By Hallie Mummert
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The bottom line for me is the knee-jerk reaction that direct mail is an automatic environmental foe while the Internet is a green giant. I understand it's tough to educate consumers on the nuances of what truly causes greenhouse gas emissions—and the steps we can take to improve in all product categories—but it's dangerous to foster the impression that all our mobile phones, computers, gaming devices, etc., and the energy it takes to power and serve them have less environmental impact than paper.

Let's stop the attacks and work on truly sustainable solutions together.


 

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