Elements of Opt-in E-mail
August 2001
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Elements of
Opt-In E-mail
What to ask customers who want to opt-in to receive your e-mail messages:
• e-mail address (of course);
• areas of interest in products or services;
• demographics;
• contact information, such as mailing address and phone number;
• shopping preferences (e.g., closeout items only, brand-name items, specials);
• "reminders," such as when consumable products should be re-ordered;
• referrals; and
• how they heard about your site or offerings.
Use this information to provide targeted e-mail offers based on interests, geography, gender or merchandise.
Source: ClickAction
—Edward Fischer
Opt-In E-mail
What to ask customers who want to opt-in to receive your e-mail messages:
• e-mail address (of course);
• areas of interest in products or services;
• demographics;
• contact information, such as mailing address and phone number;
• shopping preferences (e.g., closeout items only, brand-name items, specials);
• "reminders," such as when consumable products should be re-ordered;
• referrals; and
• how they heard about your site or offerings.
Use this information to provide targeted e-mail offers based on interests, geography, gender or merchandise.
Source: ClickAction
—Edward Fischer
Companies Mentioned:
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