Editor’s Notes: Past Its Prime?

May 2007

multipage

That’s my take, anyway. I’d love to hear from publishers still using forced free trials, and learn what their experiences have been.

Before I leave you this month, I want to thank all of our subscribers, readers, attendees and visitors for helping Target Marketing usher in its 30th anniversary. We look forward to serving your direct marketing information needs for decades to come, in whatever formats you prefer. “Target Marketing TV,” anyone?

—Hallie Mummert, editor in chief