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E-commerce Sees First-Ever Week With $5 Billion Weekdays

December 19, 2013
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RESTON, VA, December 18, 2013—comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season, showing that $37.8 billion has been spent online. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion. The week before (December 2-6) fell short of that accomplishment when Friday, December 6 missed the $1 billion milestone by just $16 million. Overall there have been ten individual $1 billion days this season, and the most recent week (December 9-15) reached nearly $7.7 billion in desktop spending. Total spending since Thanksgiving has been $19.2 billion, up a healthy 21-percent vs. the same period following Thanksgiving last year.                

 

2013 Holiday Season To Date vs. Corresponding Days* in 2012
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.

  

  

Millions ($)
2012 2013 Percent Change
Thanksgiving Day (Nov. 28) $633 $766 21%
Black Friday (Nov. 29) $1,042 $1,199 15%
Cyber Monday (Dec. 2) $1,465 $1,735 18%
Green Monday (Dec. 9) $1,275 $1,401 10%
Thanksgiving thru Most Recent Week $15,934 $19,220 21%

Weekend Online Spending Growth Driving Strong Gains Since Thanksgiving
One of the emerging storylines from the 2013 holiday season is the growth of online retail spending during the weekends. Historically, the work week tends to be when the heaviest online spending happens, in part because people are in front of computer screens for longer periods of time, while the weekends tend to be stronger for brick-and-mortar retail and lighter for online buying. This year, however, exceptionally strong year-over-year growth rates of at least 30 percent have been seen on each weekend since Thanksgiving, while gains on the weekdays have been between 10-16 percent.

 
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