E-commerce Sees First-Ever Week With $5 Billion WeekdaysDecember 19, 2013
|2013 Holiday Season To Date vs. Corresponding Days* in 2012
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
|Thanksgiving Day (Nov. 28)||$633||$766||21%|
|Black Friday (Nov. 29)||$1,042||$1,199||15%|
|Cyber Monday (Dec. 2)||$1,465||$1,735||18%|
|Green Monday (Dec. 9)||$1,275||$1,401||10%|
|Thanksgiving thru Most Recent Week||$15,934||$19,220||21%|
Weekend Online Spending Growth Driving Strong Gains Since Thanksgiving
One of the emerging storylines from the 2013 holiday season is the growth of online retail spending during the weekends. Historically, the work week tends to be when the heaviest online spending happens, in part because people are in front of computer screens for longer periods of time, while the weekends tend to be stronger for brick-and-mortar retail and lighter for online buying. This year, however, exceptionally strong year-over-year growth rates of at least 30 percent have been seen on each weekend since Thanksgiving, while gains on the weekdays have been between 10-16 percent.