Cover Story: Food for Lucinia

DRTV brings Food for the Poor into living rooms to recruit long-term donors

Food for the Poor created a 58-minute direct reponse television program called “The Least of These.” The program includes calls to action that send viewers to the call center or a landing page to donate. Prospective donors see six stories about three Guatemalan and three Haitian families with malnourished or starving children.

Angel A. Aloma, executive director, Food for the Poor