DMA Presents 2011 International ECHO Awards During DMA 2011 in Boston

October 5, 2011

multipage

The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

This year’s awards were entered, categorized, judged, and presented in a dozen primary business categories. Seventeen (17) went to nonprofit campaigns.

Of the nearly 600 campaigns submitted for this year’s ECHO honors, 11 campaigns were honored with Gold, 29 with Silver, and 34 with Bronze. In addition, 6 campaigns received special awards, which include the Diamond ECHO.

Reflecting the increasingly global nature of multichannel direct marketing, DMA’s 2011 ECHO Awards were presented to campaigns from numerous countries including:  Argentina, Australia, Austria, Belgium, Canada, Columbia, Denmark, France, Germany, India, South Korea, Mexico, The Netherlands, New Zealand, Norway, Spain, the United Kingdom, and the United States.

Listed below are the recipients of the 2011 Special International ECHO Awards.

Diamond ECHO
Target Audience: Consumer
Category: Business and Consumer Services
Client: AT&T
Agency: BBDO New York
Campaign: AT&T The Last Text Integrated Campaign
The Diamond ECHO is the most prestigious award of the entire ECHO program.  The Diamond is considered “best in show” and is presented to the top campaign overall.

ECHO Search Marketing Award
Target Audience: Consumer
Category: Automotive
Client: Volkswagen
Agency: MediaCom
Campaign: Super Bowl Search Campaign
The Search Marketing Award recognizes the most creative and strategic use of internet search technology (including search engine optimization and pay-per-click advertising) to deliver outstanding results.

Hoke Award
Target Audience: Business-to-Business
Category: Information Technologies
Client: IBM
Agency: OgilvyOne London
Campaign: IBM Seer 2.0
Selected by Hoke Communications, this annual award reflects the campaign with the most courageous solution to a difficult sales marketing problem.

USPS Gold Mailbox Award
Target Audience: Business-to-Business
Category: Retail/Direct Sales
Client: Fiskars Germany GmbH
Agency: Heye & Partner GmbH
Campaign: Silhouette Mailing
The campaign that earns the USPS Gold Mailbox Award, which is sponsored by the United States Postal Service (USPS), employs mail in a groundbreaking way.

ECHO Governors Award for Strategic Innovation