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DMA Opposes Senate Bill Tying Internet Sales Tax to Budget

March 20, 2013
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New York, NY, March 19, 2013—The Direct Marketing Association (DMA) opposes a proposed amendment to the FY 2014 Federal Budget that would endorse the Marketplace Fairness Act, a new Internet sales tax. DMA asserts that the Act, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures. Neither does it sufficiently reduce the deficiencies that led the Supreme Court in its 1992 Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Endorsement of the Act should not be considered in discussions on the Federal Budget.

This Act would grant states the authority to reach beyond their borders to conscript American businesses with no presence in the state and force them to become the unpaid tax collectors for the state. This is bad policy, as it interferes with the free-flow of commerce among the states, a principle upon which the United States was founded. In these difficult economic circumstances, placing new, unfunded mandates on out-of-state companies to comply with complex and changing tax structures, tax holidays, and tax thresholds in many states around the country will hamper e-commerce, a fast growing segment in our economy.
 
The Act, which purports to simplify the American sales tax system, actually expands it. The Act allows:

  • States to maintain nearly 10,000 local sales tax jurisdictions with their own tax rates, tax holidays and thresholds;
  • 46 states to conduct their own audits of conscripted American businesses across the country (requiring those businesses to hire tax attorneys, etc.);
  • 46 states to create their own definitions of what each taxable good is (how much juice in a drink is needed to not be classified as a soft drink, for example);
  • 46 states to interpret key terms for collection of sales tax, such as defining a "sales price"; and
  • 46 states to create their own tax returns, filing schedules and deadlines.

This Act also enters a troubling area by allowing the long-arm of state taxing authority to grab non-citizen businesses. There is no preemption of state attempts to stretch sales and use tax laws beyond their borders to hook out of state businesses. The Marketplace Fairness Act allows such action. This is a dangerous road—one which should not be taken.

 

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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