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DMA Names LinkedIn and T-Mobile 2013 Marketers of the Year

October 16, 2013
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The Direct Marketing Association (DMA) honored both LinkedIn and T-Mobile with DMA’s 2013 Marketer of the Year Award at a ceremony held during DMA2013 in Chicago on Oct. 15. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, DMA presented the award to both companies for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.
“DMA is pleased and proud to honor LinkedIn and T-Mobile with our 2013 Marketer of the Year award,” said DMA President and CEO Linda Woolley. “Through their exceptional leadership, remarkable innovation, and strong commitment to corporate responsibility, both of these distinguished companies have enhanced and elevated the data-driven marketing community as a whole.”
LinkedIn members share news from 1.5 million publishers, and consume content from the more than 300 notable professional luminaries who contribute original essays through LinkedIn’s Influencer program. As today’s connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend their reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their site and brand experiences through APIs. The newest LinkedIn Marketing Solutions offering, Sponsored Updates, enables companies to build relationships by delivering their content into the homepage feed of members beyond those who are following their company. Companies are already experiencing positive results in lead generation, relationship-building, and brand perception with Sponsored Updates.
When it comes to relevance—to the industry, to the practice of data-driven marketing, and to its audience of current and prospective customers—T-Mobile has distinguished itself as a leader. Over the past year, T-Mobile has revolutionized the wireless industry through its game-changing “Un-carrier” initiatives. Recognizing the unreasonable burdens and unwieldy commitments the wireless industry has shackled its customers with in the name of profits, T-Mobile established itself as daring enough to do away with them. T-Mobile did the unthinkable by liberating people from the confining long-term service contracts, complex rate plans, inflexible phone-upgrade cycles, and silly service restrictions that make most people despise both the wireless industry as a whole and their own carrier in particular. All the while, the company quietly overhauled virtually every direct-to-customer communication channel, once again putting the customer’s needs and interests first. The transformation from also-ran to category innovator has been remarkable, and data-driven marketing continues to play a starring role as the story unfolds further.


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