DIY Video: You Can, But When Should You?October 21, 2013 By Eve Grey
Your video is the window to your business. Shoddy videos could be viewed as shoddy business, which could heed lousy results.
Most times people don't use video because they don't know much about it. Keep in mind that our smart phones have the ability to shoot video, however they weren't meant for that. If you don't have the latest and greatest smart phone you can still get a great video made and stay within your budget.
Photographers/Videographers can be expensive because you are paying for two things 1) Experience and 2) Equipment. A photographer who has been in the business for 20-plus years has developed skills, knowledge and creativity. Along with that comes higher price. Many times you can find a weekend camera person to do the job or shoot for half day rates. Ask if they have references and take time to double check them. Once you have the photographer, then consider who will edit the footage.
Editing is very complex and long process. For every 30 seconds of video edited this can be approximately 40 hours worth of editing. While this is a complex process, you can give iMovie or Windows Movie Magic a try. That is if you want to do it yourself. Depending on the production if it isn't too long of a video it may be left raw (no editing) and posted. Apps like Vine and Instagram are popular for this type of production.
Another way to dive into DIY Video is by offering advice. Use the Vine app, which allows you to record 6 seconds of video. This type of video is perfect for quick blurbs on how to. The advice will be appreciated and memorable. The Gap uses this type of DIY video to tease their market with new products. Other than using your cell phone to create small spots, Let's go over what makes a decent video for your business.