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Hotlists: New and Updated Files on the Market

May 10, 2012 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Gourmet Retailer Magazine
Connect with 16,829 Gourmet Retailer magazine subscribers who are decision makers in their industry. Selects include gender, job function, business, purchasing authority and more.

Base list price is $135/M. Contact your list broker or Information Refinery, (800) 529-9020.

HGTV Magazine
Contact 357,944 subscribers to HGTV Magazine, published by Hearst Magazines in partnership with the HGTV network. The publication is popular with those interested in design, do-it-yourself projects, decorating gardening, etc. Seventy percent of the file is female and selects include lifestyle, age, gender, income and more.

Base list price is $110/M. Contact your list broker or ALC, (914) 524-5244.

Teen Market - Email
Target the teen market, where spending hits $77 billion a year, with this email list of 3.2 million names. Selects include income, gender, age/DOB, class year, ethnicity, state and more.

Base list price is $90/M. Contact your list broker or Alloy Direct Marketing, (212) 401-0066.

Do you have a hot list that marketers should test? Send all list and insert media datacard information to Melissa Ward to be considered for Target Marketing's Hotlists.


 

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FROM THE BOOKSTORE

Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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