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Hotlists—New and Updated Files on the Market

November 23, 2010 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Architect Trends
Target 64,714 building professionals with this list compiled from directories. Selects include job function/title, level of education, geographical, business/industry type and more.

Base list price is $110/M. Contact your list broker or Response Solutions Group, 239-275-5006. 

Infinity Cutting Tools
Reach 5,000 buyers of high quality woodworking tools. The average unit of sale is $114 and 98 percent of this direct mail list is male.

Base list price for 12 month buyers is $105. Contact your list broker or Chilcutt Direct Marketing, 405-478-7245.

Museum and Art Gallery Curators Professionals Exec ID
Contact 158,836 art gallery and museum executives in the U.S. The list is compiled from proprietary research, and selects include gender, phone number, opt-in email addresses, employee size range and more.

Base list price is $115. Contact your list broker or Kroll Direct Marketing, 609-275-2900. 

Rodale Prevention Magazine Statement Program
Have your inserts included in the billing statements of 678,000 Prevention Magazine subscribers. Eighty-four percent of the file is female.

Base list price is $51/M. Contact your list broker or Media Horizons Management, 203-857-0770.


 

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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