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Hotlists—New and Updated Files on the Market

November 9, 2010 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

AICR Commercial Mailers Only
Connect with 307,920 of the American Institute of Cancer Research donors from the past six months who are interested in staying healthy, eating well and contributing toward finding the cure for cancer. Sixty percent of the individuals on this file are married, 85 percent are homeowners and the median age is 60-plus.

Base list price is $70/M. Contact your list broker or RMI Direct Marketing, (203) 798-0448.

Our Town National New Mover Ride-Along
Have your inserts ride along with over 4.7 million Our Town New Mover mailings, which include a welcome letter, gift certificates, community magnet and new mover survey. Seventy-five percent of the file is female.

Base list price is $50/M. Contact your list broker or Leon Henry, (914) 285-3456.

ReviewConnect.com Masterfile
Contact more than 2 million consumers and business executives who use the Internet to research products and services. These individuals are typically at the end-stages of the buying process and are doing the last bit of B-to-B or B-to-C research before making their final decisions. Selects include categories such as books, cars, movies, personal finance, sports, education, marketing, etc. Additional selects include employee size, hotline, state, ZIP and more

Base list price is $90/M. Contact your list broker or Worldata, (561) 393-8200.

Woodworkers Dispatch
Reach 27,011 active woodworkers and woodworking enthusiasts who subscribe to a weekly newsletter serving the construction industry from Dispatch Marketing. Selects include gender, business/home address, geography and email.

Base list price is $125/M. Contact your list broker or The Information Refinery, Inc., (800) 529-9020.


 

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FROM THE BOOKSTORE

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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