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Hotlists—New and Updated Files on the Market

July 6, 2010 By Melissa Ward

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Amerilist Private Pilots
Contact 17,130 affluent individuals who have earned private pilot licenses with this direct response list. Selections include age, gender, income, net worth, phone number, presence of child, state, SCF, ZIP and more.

Base list price is $90/M. Contact your list broker or AmeriList, (845) 362-6737.

Construction Business Owner Magazine Email
Reach 10,804 subscribers to Construction Business Owner Magazine via their e-mail addresses. The magazine is published by Cahaba Media. Selects include business, job title, sales volume, annual budget, geography and gender.

Base list price is $350/M. Contact your list broker or The Information Refinery, (800) 529-9020.

Emphysema Sufferers
Target 46,024 individuals who have reported that they suffer from the lung disease emphysema and who also purchase medications and supplies online. Average purchase is $150. Selects include income, gender, age, homeowner, state, ZIP and more

Base list price is $125/M. Contact your list broker or The Rich List Co., (212) 737-8917.

Meeting Planners From Northstar Travel Media Email Masterfile
Connect with 205,148 meeting planners from Northstar Travel Media via their e-mail addresses. These individuals are responsible for all the aspects of meeting and special event planning for a number of different kinds of organizations. 

Base list price is $300/M. Contact your list broker or Infogroup | e-POST Direct, (800) 409-4443.

Scentiments Packages
Include your inserts in 177,000 outbound packages from Scentiments.com, a second-generation online perfume store offering a wide variety of discounted brand name fragrances. Sixty percent of the file is female, age 18-54. The average unit of sale is $60.

Base list price is $65/M. Contact your list broker or Leon Henry, (914) 285-3456.


 

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FROM THE BOOKSTORE

Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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