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Hotlists—New and Updated Files on the Market

August 10, 2010 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Dining Out Tonight: Casual Dining Enthusiasts
Target 5 million singles, professionals, couples and families who have expressed their interest in the atmosphere and food at national casual eateries and who also have responded to dining offers. The average unit of sale is $50 and 50 percent of the file is female. Selects include age, ethnicity, gender, household income, presence of child and more.

Base list price is $80/M. Contact your list broker or List Bargains, (203) 746-6640.

Efinancial Life Insurance Buyers

Connect with 19,251 individuals at their home addresses who recently bought a life insurance product through Efinancial after requesting information. The average unit of sale is $60, the average age is 45 and 53 percent of this direct response file is male. Selects include gender, SCF, state and ZIP.

Base list price is $95/M. Contact your list broker or Rickard List Marketing, (631) 249-8710.

My Dream Vacation
With this direct response list, target 827,495 cruise-loving individuals who have requested cruise package information. Fifty percent of the file is male. Selections include gender, home owner, marital status, credit card buyers and more.

The base list price is $85/M. Contact your list broker or Horizon Lists, (845) 300-4932.

US Federation Of Small Businesses
Contact 61,949 professionals, business owners and self-employed individuals who receive services from the U.S. Federation of Small Businesses. Forty-eight percent of the file is male and the average unit of sale is $60. Selects include gender, phone numbers, business address, home address, SCF, state, ZIP and more.

Base list price is $100/M. Contact your list broker or Merit Direct, (914) 368-1000.

Work At Home Moms-Post Natal
Reach over 1.63 million new moms who work from home or are seeking work-from-home employment opportunities with this direct response list. The average unit of sale is $500. Selects include age, home owner, household income, marital status, child's date of birth and more.

Base list price is $95/M. Contact your list broker or Media Source Solutions, (866) 641-3003.


 

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FROM THE BOOKSTORE

Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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