Cover Story: Direct Marketer of the Year: Marisa Anne Edmund

A lifetime of direct marketing ignites third generation of B-to-B success for Edmund Optics

Mari Edmund, Edmund Optics

Mari Edmund, Edmund Optic

Mari Edmund, Edmund Optics

Marisa Edmund’s first marketing campaign ran on the 1987 cover of Edmund Scientific (she also was on the 1991 and 1996 covers). She reappeared on the 2011 Edmund Optics catalog cover. (1987 cover shown here)

Marisa Edmund’s first marketing campaign ran on the 1987 cover of Edmund Scientific (she also was on the 1991 and 1996 covers). She reappeared on the 2011 Edmund Optics catalog cover. (1991 cover shown here)

Marisa Edmund’s first marketing campaign ran on the 1987 cover of Edmund Scientific (she also was on the 1991 and 1996 covers). She reappeared on the 2011 Edmund Optics catalog cover. (1996 shown here)

Marisa Edmund’s first marketing campaign ran on the 1987 cover of Edmund Scientific (she also was on the 1991 and 1996 covers). She reappeared on the 2011 Edmund Optics catalog cover (shown here).