Cover Story: Direct 
Marketer 
of the Year: Brian Cowart

A direct marketing career adds up to making a difference

Brian Cowart, senior vice president of national direct marketing for ALSAC/St. Jude Children’s Research Hospital

When Brian Cowart read this letter from a St. Jude donor who was dying of cancer and asked that someone take his place as a benefactor when he died, Cowart realized that St. Jude affects more than just the children it benefits (first page of letter shown here).

When Brian Cowart read this letter from a St. Jude donor who was dying of cancer and asked that someone take his place as a benefactor when he died, Cowart realized that St. Jude affects more than just the children it benefits (second page of the letter).