Nuts & Bolts - Case Study: Nutritionist Finds Sweet Fulfillment Success

More than four months after entering the hospital, Grant Virgin came home, far more healed than doctors predicted he would be. At the same time, his mother says she’d found her “forever” production and fulfillment vendor.

So in 2014, Virgin plans to put Foley to work, saying “Next year is going to make this year look like a total warm-up.” will be producing Virgin’s workbooks, assessments, DVDs, CDs and binders coinciding with the Feb. 18 launch of “The Virgin Diet Cookbook,” another PBS show, a November book launch on that sugar subject, and “The Virgin Diet, 2.0” program, complete with upsells and downsells.

“I expect it to quadruple from where this past year was,” Virgin says.

Heather Fletcher is senior content editor with Target Marketing.

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