Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Mailers: Don't Lose $Millions for Small Violations

July 2, 2014 By Heather Fletcher
Get the Flash Player to see this rotator.
 
Ignorance is no defense against the law or USPS.

"The U.S. Postal Service assessed Southern California Edison $7.6 million in penalties for not keeping its address lists up to date and Sears $1.1 million for allegedly violating the rules governing how folded self-mailers should be sealed, according to the lawsuits," reads a June 30 blog post in Dead Tree Edition.

Poor data hygiene cost SCE its $7.6 million discount for preparing 82 million pieces of presorted First-Class mail sent between May 14, 2007, and November 26, 2008, according to the post. Part of the USPS case was SCE overrode the postal service's address corrections based on information SCE got from its customers.

Sears lost $1.1 million in a dispute over the inadequacy of its seal "on 6.3 million folded Standard Class self-mailers it sent for two 2009 promotions," according to Dead Tree Edition. Sears needed an extra adhesive tab on its "fletters" and the company improperly sealed some of its promotions with glue, literally gumming up USPS letter-sorting equipment.

Sears contended it improperly lost its discount, because USPS later approved the Sears fletter design, says Dead Tree Edition.

What similar stories are out there? What were the consequences?

Integrated Print Center details 10 "Mailing Mistakes to Avoid," including: Mailing a job as a flat when it could have mailed it as a letter, designing an unusually shaped piece without understanding the postage ramifications and failing to check the piece's weight.

Please share stories and thoughts in the comment section below.
 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

Anyone who has  read any of Panas’ other books 
knows his  style – a breezy and irresistible mix of storytelling, 
exhortation,  and inspiration.            
 Habits follows  the same engaging mold, offering a panoply of habits
 any board would  be wise to cultivate. Some are specific, with 
measurable  outcomes. Others are more intangible, with Panas seeking to 
impart  an attitude of success.
            Here’s just a sampling:You don’t allow a mission deficit.You never lose sight that your organization is in the business of changing lives or saving lives.You’re willing to leave the comfort zone.You understand that not all gifts are worth accepting. Fundraising Habits of Supremely Successful Boards

Anyone who has read any of Panas’ other books knows his style – a breezy and irresistible mix of storytelling, exhortation, and inspiration. Habits follows the same engaging mold, offering a panoply of habits any board would be wise to cultivate. Some are specific, with measurable outcomes. Others are...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: