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Direct Mail Tuneup Gives Saturn of Greenville Better Lead Mileage

April 7, 2010 By Hallie Mummert

This feature is a key benefit for Spadaro. "I love the fact that I can watch people share [offers] with family and friends. Last month, we probably sold four vehicles to people we did not mail to … They went online, logged in and they ended up coming to the dealership. We sold them cars. Where else is that going to happen?"

The overall campaign results included 1,070 leads generated and 24 cars sold in a space of four days—a number that's just five shy of the dealership's average monthly sales.

Since its first PURL-based campaign, Saturn of Greenville has gone on to launch a few more efforts using Dukky's solution, with Spadaro spreading his mail quantity out into weekly drops. A campaign that landed in prospects' mailboxes Monday already is producing results that are music to Spadaro's ears. "We sold three cars off of it already, which is unusual for the first day in-house. And [the sales team] has several appointments for the week," he reports.


 

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