Direct mail-to-landing page campaigns are getting PURL-sonal : By Heather Fletcher : Target Marketing

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	Jan  1, 2009
	
			PURLs of Wisdom - By Heather Fletcher
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			For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Bruce Schwartz, The Moment Has Arrived.”
		
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	http://www.targetmarketingmag.com/article/direct-mail-to-landing-page-campaigns-getting-purl-sonal-401425_1.html
	
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PURLs of Wisdom By Heather Fletcher

E-mail this story to a friend/colleague...

PURLs of Wisdom
By Heather Fletcher