Multichannel : PURLs of Wisdom

Direct mail-to-landing page campaigns are getting PURL-sonal

January 2009 By Heather Fletcher

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January 2009

PURLs of Wisdom - By Heather Fletcher----------------------------------------------------------
For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that...
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http://www.targetmarketingmag.com/article/direct-mail-to-landing-page-campaigns-getting-purl-sonal-401425/1
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