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Denny's Daily Zinger: Desperately Needed—Adult Web Designers

June 16, 2014 By Denny Hatch
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My opinion: The majority of today's Web designers think of themselves and not the reader.

Example: See the order form in the media player at right.

I ordered opera tickets from Philadelphia's leading music venue.

Only two phrases are readable:

Thank you for your order!
Single Tickets

Everything I entered appears in light gray.

All else is light gray, light blue or light orange mouse-type.

I once asked long time reader Will Ezell what the hell these untrained, effete artistes think they are doing.

Will said he asked a Web designer why everything was in light, unreadable type.

The designer said, "I don't want it to look horsy."

To which Will replied, "Horse shit!"

Takeaway to Consider

  • Web designers are like Emperor Nero. They like to fiddle while the reader burns.
  • If your designer's work is unreadable, send it back for surgery.
  • If no dramatic changes are made, fire the designer.

Denny Hatch's new book is "Write Everything Right!" Wesley Murph, The Marketing Maniac, writes, "I was just dropping you a line to let you know that I totally "dig" your new book. I haven't gotten through it all. But what I have read, I love. In particular, I really enjoy your style. You call a spade a spade. And what's cool is nine times out of ten you're dead on the money. Keep up the great work!" Click here to download (opens as a PDF) and read the first 3 Chapters FREE. The title is also available on Kindle. Reach him at dennyhatch@yahoo.com.

 
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