Denny's Daily Zinger: Desperately Needed—Adult Web DesignersJune 16, 2014 By Denny Hatch
My opinion: The majority of today's Web designers think of themselves and not the reader.
Example: See the order form in the media player at right.
I ordered opera tickets from Philadelphia's leading music venue.
Only two phrases are readable:
• Single Tickets
Everything I entered appears in light gray.
All else is light gray, light blue or light orange mouse-type.
I once asked long time reader Will Ezell what the hell these untrained, effete artistes think they are doing.
Will said he asked a Web designer why everything was in light, unreadable type.
The designer said, "I don't want it to look horsy."
To which Will replied, "Horse shit!"
Takeaway to Consider
- Web designers are like Emperor Nero. They like to fiddle while the reader burns.
- If your designer's work is unreadable, send it back for surgery.
- If no dramatic changes are made, fire the designer.
Denny Hatch's new book is "Write Everything Right!" Wesley Murph, The Marketing Maniac, writes, "I was just dropping you a line to let you know that I totally "dig" your new book. I haven't gotten through it all. But what I have read, I love. In particular, I really enjoy your style. You call a spade a spade. And what's cool is nine times out of ten you're dead on the money. Keep up the great work!" Click here to download (opens as a PDF) and read the first 3 Chapters FREE. The title is also available on Kindle. Reach him at firstname.lastname@example.org.