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Denny's Daily Zinger: The Worst Email Ever!

March 6, 2014 By Denny Hatch
19
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Illustration No. 1 is the worst email I ever received.

The reason I opened it was the subject line:

Real Marketing Secrete

Two Questions:
1. Was this a typo? ("Secrete" is a verb.)

2. Or was the sender a total illiterate?

The answer to both questions is "yes."

Illustration No. 2 points out exactly why it's so bad—14 grammatical errors in just 138 words of headline and text.

Okay, I've probably seen worse emails over the years.

But the sender's email handle is businesscoach.joseph@.

Business Coach Joseph???

This kind of mediocrity could be expected from a porn site operator or a texting high school student, but emphatically NOT a business coach!

Takeaways From My New Book, Write Everything Right! to Consider:

  • You have two shots at getting your email opened:

—From line

—Subject line

  • Do not use words in the subject line that could trigger spam filters.
  • Business Coach Joseph's use of "secrete" as a noun landed his effort in my spam file. (Good for Yahoo's spam filter program!)
  • Always run everything you write through a spelling and grammar program before you send it anywhere.
  • I passed Business Coach Joseph's message through the Word spell-check system and it did not pick up much.
  • The Apple Pages program picked up nothing.
  • Always send an important email to yourself first, so you can be sure it arrives in the recipient's box looking exactly as you want it to.
  • Unschooled communicators should not be afraid of hiring a professional copy editor for guidance.

Denny Hatch is a copywriter, designer and direct marketing consultant. Read the first three chapters of "Write Everything Right!" for free (PDF). Contact Denny at dennyhatch@yahoo.com.


 

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You must have a PDF Reader in order to read the sample.What readers are saying...
Once again, Denny Hatch provides us with 
sage and proven advice from the trenches.
The book is chock full of examples, takeaways, 
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I read the book in two days...I couldn't put
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anecdotes, and although I have an MBA in 
Marketing, I learned much more from your
book than many of my classes. —Basia Christ

This book is guaranteed to help you fine-tune 
your writing skills whatever you write. Denny's 
wit and craftsmanship as an experienced
writer/author shine through on every page.
 —Pat Friesen Write Everything Right!

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You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
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	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

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