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Denny's Daily Zinger: The Stupidity of Newspaper Editors

February 19, 2014 By Denny Hatch
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Economists are my least favorite people.

They spend their lives staring at numbers, charts and graphs.

No flesh. No blood. No laughs. No emotion.

Just numbers, charts and graphs.

Then they make pronouncements.

Whereupon the lamestream media (Sarah Palin's brilliant definition) editors and reporters—under deadlines and forced to cover subjects above their pay grade—seize on economists' findings like robots.

What triggered this column was the following New York Times headline:

Retail Sales Fall, and Economists Blame the Weather

Duh.

This has been the worst winter in years. Much of the country has been up to its neck in blizzards and ice. Hundreds of thousands of power outages lasted for days—even weeks. Schools and governments have shut down. Cars bashed and semis overturned. Frigidity and death have been our constant companions.

Lousy weather regularly dominates the first 15 minutes of network nightly news and most of local news.

Everybody is shouting, "If you don't have to go out, stay home!"

Suddenly The New York Times—desperate to fill space—picks up a Reuters story about economists suggesting weather is the cause of a retail slowdown.

Duh.

All anybody at the Times needed to do was look out the window onto normally bustling 8th Avenue and see what wasn't going on.

I once heard this definition of an economist: a guy who would marry Linda Lovelace for her money.

The same could be said of newspaper editors.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His recently published book is "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.


 

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