Denny’s Daily Zinger: The New York Times – Grand Merchant & Cataloger

See offerings from The New York Times Store.

See the Times Premier offerings and more from The New York Times.

“Once I have a buying customer, it’s my license to sell that person anything I’ve got,” Folio: editor Chuck Tannen said to me over lunch years ago.
Recently, I did pieces on two organizations that embraced Chuck Tannen’s business philosophy—American Girl and Playbill.

These people blitz their audience with buying opportunities.

I am continually astonished at the number of organizations with enormous databases of users who never make an offer for a paid product or service—e.g., Yahoo. I get the sense they are terrified of offending.

The most recent convert to the Chuck Tannen business model is The New York Times. I’ve been a reader for 60 years.

At one point recently, the Times was in dire financial shape—forced to borrow $225 million against its new HQ building in order to pay bills.

Daily, the Times is offering me a cornucopia of goodies à la Playbill and American Girl.

I love it!

The old “gray lady” got her mojo back, big time:

  • My favorite venue is The New York Times Store. It has phenomenal stuff at splendid prices. Great art (including a first-edition Audubon print!), collectibles, ship models, old sliver, souvenir front pages,
  • Yummy travel opportunities all over the world.
  • A wine club.
  • Times Premier “for those with a curiosity that matches our own.”

Takeaways to Consider

  • If you have a database of customers, make great offers and delight them!
  • “People love to be sold stuff.” —Franklin Watts
  • P.S. Will you share with readers what you’re doing?

Denny Hatch is a copywriter, designer and direct marketing consultant. His most recent book is “Write Everything Right!” Contact him at

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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