Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: The Gates of Hell and Awful Timing

January 9, 2014 By Denny Hatch
4
Get the Flash Player to see this rotator.
 
Yesterday, I woke up to a media firestorm.

The front pages of The Wall Street Journal and The Philadelphia Inquirer were ablaze with news about former Secretary of Defense Robert Gates' new book.

On TV, the babble-heads were babbling madly about it.

This was huge news. Never in memory had a former cabinet official crapped all over the sitting president and vice president who had been his bosses. Paragraph four of The Wall Street Journal account:

"As I [Gates] sat there, I thought: The president doesn't trust his commander, can't stand Karzai, doesn't believe in his own strategy and doesn't consider the war to be his," Mr. Gates writes. "For him, it's all about getting out."
Julien E. Barnes and Peter Nicholas

All I could think was, "YEAH, BABY, GET OUT NOW! THIS SUCKER IS UNWINNABLE!"

What seemed to be unfolding was the high tragedy of a weak-piss president cowed by a bunch of Pentagon money-sucking warmongers looking like Christmas trees in their ribbons and brass.

The Arrant Idiocy of Random House and Amazon
I jumped on my Kindle to order the book. I was salivating.

What greeted me at the Amazon bookstore?

[See the Illustration in the media player at right.]

The book had not yet been published. It was not available for six days!

WTF!

Takeaways to Consider

  • Never publicize a product that is not available for sale NOW.
  • I urge you to read you to read "Blitzkrieg PR" and do what Marji Ross does.

 
4

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: