Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: The Gates of Hell and Awful Timing

January 9, 2014 By Denny Hatch
4
Get the Flash Player to see this rotator.
 
Yesterday, I woke up to a media firestorm.

The front pages of The Wall Street Journal and The Philadelphia Inquirer were ablaze with news about former Secretary of Defense Robert Gates' new book.

On TV, the babble-heads were babbling madly about it.

This was huge news. Never in memory had a former cabinet official crapped all over the sitting president and vice president who had been his bosses. Paragraph four of The Wall Street Journal account:

"As I [Gates] sat there, I thought: The president doesn't trust his commander, can't stand Karzai, doesn't believe in his own strategy and doesn't consider the war to be his," Mr. Gates writes. "For him, it's all about getting out."
Julien E. Barnes and Peter Nicholas

All I could think was, "YEAH, BABY, GET OUT NOW! THIS SUCKER IS UNWINNABLE!"

What seemed to be unfolding was the high tragedy of a weak-piss president cowed by a bunch of Pentagon money-sucking warmongers looking like Christmas trees in their ribbons and brass.

The Arrant Idiocy of Random House and Amazon
I jumped on my Kindle to order the book. I was salivating.

What greeted me at the Amazon bookstore?

[See the Illustration in the media player at right.]

The book had not yet been published. It was not available for six days!

WTF!

Takeaways to Consider

  • Never publicize a product that is not available for sale NOW.
  • I urge you to read you to read "Blitzkrieg PR" and do what Marji Ross does.

 
4

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: