Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: The DeGenius of Ellen DeGeneres

March 10, 2014 By Denny Hatch
1
Get the Flash Player to see this rotator.
 
The tragedy of 9/11 put the brakes on comedy for a while, just like Pearl Harbor must have.

As Emcee of the Oscars that following March, DeGeneres was boffo with her line delivered with delicious insouciance:

What would bug the Taliban more than seeing a gay woman in a suit surrounded by Jews?

As hostess on March 2, DeGeneres and Samsung teamed up to meld entertainment and advertising in a dramatic-and hugely amusing way.

Samsung reportedly paid $20 million to sponsor the Academy Awards show. And throughout the evening DeGeneres fussed with a Samsung smartphone.

Quite late in the evening she traipsed into the audience seemingly ad lib-but in point of fact well-rehearsed-DeGeneres "DeGenerated" a "selfie" using her Samsung smartphone, herself and a bevy of Hollywood luminaries.

The tweet and retweet of this photo I heard caused Twitter to briefly crash.

Guerilla Marketing
In my giant private archive of stories looted from the media I have "Product Placement" file containing 71 examples of this guerilla marketing technique.

Cashing in on product placements, TV shows and space ads get payments for having the protagonist use an Apple computer, drink Pepsi or drive a Lexus.

With Ellen's delightful manipulation of the Oscar ceremonies, this is the first time I have seen guerilla marketing (product placement) used to enhance paid advertising.
Bloody Brilliant!

Denny Hatch is a copywriter, designer and direct marketing consultant. His new book is Write Everything Right! (opens as a PDF). Click on the title above to see the first 3 chapters. No cost. No risk. No obligation. Reach him at dennyhach@yahoo.com.


 
1

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: