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Denny's Daily Zinger: The Bank That Keeps on Sticking It to Customers

February 27, 2014 By Denny Hatch
5
Get the Flash Player to see this rotator.
 

"The Bank That Keeps on Sticking It" is TD Bank, just a block and a half from my home.

TD service is terrible.

In case you missed the horrors of Moscow when neither of our TD Bank ATM cards would get us rubles, here was the story.

On another occasion, I almost had to turn down a French client because TD Bank refused to accept the direct deposit of euros for my retainer.

The Latest in Customer Relationship Misery and Awful P.R.
It's been a lousy, snowy, frigid winter in the eastern half of the country.

After six days of relatively decent weather, the neighborhood retailers had had cleared the sidewalks and made it safe for pedestrians and folks getting out of a car at curbside.

The exception: TD Bank.

Instead of creating a welcoming and safe environment for customers, they taped a sign on the door.

[See the Illustration in the media player at upper right.]

The message to folks leaving the bank:

BE AWARE OF
ICE ON THE

SIDEWALK

The underlying message from the bank's lawyers:

IF YOU SLIP ON THE
ICE AND BREAK YOUR
HIP, YOU CAN'T SUE

US BECAUSE YOU
ARE HEREBY WARNED.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His most recent book is "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.


 
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