Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Team Obama’s Rotten PR

March 14, 2014 By Denny Hatch
6
Get the Flash Player to see this rotator.
 
I believe in health care for all. The idea of non-coverage because of a pre-existing condition is obscene. And if a serious illness occurred, that uninsured person could lose the house.

Pre-ObamaCare, the health care system was a catastrophe.

It's still sick and needs work.

However, ObamaCare Works, in Spite of Team Obama's Lousy PR.
What triggered this column was the story of cancer patient Julie Boonstra, whose health care policy was canceled in the wake of ObamaCare. The Koch brothers ran attack ads. Actually, the patient could get a new policy under ObamaCare that would save her more than $1,000 a year.

If Obama PR were not run by Chicago political hacks, it would post an upbeat story like this every day of the week.

This is good copy. The media would run with it.

"PR is the business of letting people in on what you are doing," my first mentor Evelyn Lawson counseled.

Heath Care Horror Stories
I Googled "Health Care Horror Stories" and got four stunners, including a guy who lost his job and his house in 2005.

Obama Team PR should post one of these horror stories daily, as well—seven days a week.

The key copy drivers—the emotional hot buttons that will get the country together on health care: Fear, guilt, anger and salvation.

This is the business of world-class PR.

Sadly, nobody in the White House would recognize world-class PR if it crapped on their heads.

This presidency is a train wreck because of gawdawful PR.

Denny Hatch is a copywriter, designer and direct marketing consultant. Click on the title to read the first three chapters of his most recent book, "Write Everything Right!" No cost. Contact him at dennyhatch@yahoo.com.


 
6

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: