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Denny's Daily Zinger: Team Obama’s Rotten PR

March 14, 2014 By Denny Hatch
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I believe in health care for all. The idea of non-coverage because of a pre-existing condition is obscene. And if a serious illness occurred, that uninsured person could lose the house.

Pre-ObamaCare, the health care system was a catastrophe.

It's still sick and needs work.

However, ObamaCare Works, in Spite of Team Obama's Lousy PR.
What triggered this column was the story of cancer patient Julie Boonstra, whose health care policy was canceled in the wake of ObamaCare. The Koch brothers ran attack ads. Actually, the patient could get a new policy under ObamaCare that would save her more than $1,000 a year.

If Obama PR were not run by Chicago political hacks, it would post an upbeat story like this every day of the week.

This is good copy. The media would run with it.

"PR is the business of letting people in on what you are doing," my first mentor Evelyn Lawson counseled.

Heath Care Horror Stories
I Googled "Health Care Horror Stories" and got four stunners, including a guy who lost his job and his house in 2005.

Obama Team PR should post one of these horror stories daily, as well—seven days a week.

The key copy drivers—the emotional hot buttons that will get the country together on health care: Fear, guilt, anger and salvation.

This is the business of world-class PR.

Sadly, nobody in the White House would recognize world-class PR if it crapped on their heads.

This presidency is a train wreck because of gawdawful PR.

Denny Hatch is a copywriter, designer and direct marketing consultant. Click on the title to read the first three chapters of his most recent book, "Write Everything Right!" No cost. Contact him at dennyhatch@yahoo.com.


 
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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
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• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
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About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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