Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: Risqué, Outrageous Business Names

May 1, 2014 By Denny Hatch
1
Get the Flash Player to see this rotator.
 
Back in 1984, when Peggy and I started a newsletter and archive service about junk mail for junk mailers, it took about 30 seconds to come up with a name.

The two criteria:

  • The name should instantly communicate what the business is.
  • We didn't want my name on it. If we ever sold (for example), "The Hatch Report," the buyer should not be shackled with my name.

The name we came up with (in 30 seconds): WHO'S MAILING WHAT!

Thirty years later, WHO'S MAILNG WHAT! is still in business.

Risqué Names
What triggered this piece was a New York Times story I found both amusing and puzzling: "Risqué Names Reap Rewards for Some Companies," by John Grossman.

Here were profiles of companies whose owners chose outrageous names:

Only the cupcake baker needs no explanation.

The Upside

  • The names are attention-getting and memorable.
  • The URLs are the company name.

The Possible Downsides

  • Imagine a teacher asking a kid to tell the class the name of her father's business.
  • Would an entrepreneur with young children buy one of these businesses when it came time to sell?
  • Is a spike-in-the-eye name indicative of the customer service?

Takeaway to Consider

  • Do you know an outrageous company name to share with readers?
Denny Hatch 's new book is "Write Everything Right!" Drayton Bird writes, "I have never seen such a rich treasury of relevant knowledge about every kind of writing—from what makes a best seller to which words are most looked up by the readers of The New York Times." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at dennyhatch@yahoo.com
 

Companies Mentioned:

1

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: