Denny’s Daily Zinger: How a Small Business Was Kept Alive

David Frank, 53, came from a family that has manufactured paper boxes for three generations.
A love for boxes seems to be hardwired in his DNA.

In 1999, Frank bought a shuttered paper box factory and has kept it going in good times and truly lousy times.

How did he succeed? By sticking to a common-sense business philosophy and the courage to continually change his business model.

One of his ironclad principles: Investing in employee training. He spends $30,000 to train an employee. (This includes time and wasted materials).

A short sampling of David Frank’s business philosophy:

  • “If you don’t train you can’t expand.”
  • “When you’re so small, there’s only one way to go-up. All you need is a few good accounts and you’re on your way.”
  • “You have to be willing to turn away business to stay in business.”
  • “As long as we have sales agreements in advance of equipment acquisition, I’m willing to invest.”

David Frank’s story is superbly recounted by Diane Mastull in The Philadelphia Inquirer.

Spend a few minutes with David Frank.

I guarantee you’ll be glad you did.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

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