Denny’s Daily Zinger: How Extreme Pranks Created Extreme Wealth

Banksy's art that sold for a large amount.

One of my favorite characters on the planet is a great man of mystery and inveterate prankster. He is British graffiti artist who goes by the unlikely handle of Banksy.
Back in 2005, Banksy’s wife told him his art would never hang in a museum; whereupon, he brought four paintings to New York. Undetected, Banksy slipped into the four top museums and hung them on the walls.

Curators at the Metropolitan Museum of Art, Museum of Modern Art, Museum of Natural History and The Brooklyn Museum were appalled.

If you go to The New York Times story above, be sure to click on the “Multimedia Slide Show.” It’s a hoot.

As I wrote in June 2006:

One morning in late June 2006, the city of Bristol awoke to find a Banksy mural high up on a blank brick wall of the Brook Young People’s Sexual Health Clinic, “one of the biggest providers of sexual health advice for young people in the U.K.,” according to the clinic.

The mural was executed in the dead of night atop a 20-foot ladder. Banksy created a tense dramatic scene in which a cuckolded man—presumably a husband—angrily is looking out the window. In the background, looking worried and guilty is his wife in scanties, while hanging off the windowsill is her stark naked lover.

Do extreme Pranks pay?
Two weeks ago, an outrageous Banksy mural—titled “Kissing Coppers”—sold at auction for $575,000.

Last year, Forbes puts Banksy’s net worth at $20 million.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His most recent book is “Write Everything Right!” Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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Comments
  • Peter Rosenwald

    Denny:

    What lessons are we to learn from this?

  • mike

    Reminds me of how back in the 70s a group of local Boston artists (including Martin Mull) mounted and publicized a show at Boston’s MFA. It was in the restroom!

  • Mikewrite

    Sounds like a new form of guerilla marketing.