Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: How Extreme Pranks Created Extreme Wealth

February 28, 2014 By Denny Hatch
2
Get the Flash Player to see this rotator.
 
One of my favorite characters on the planet is a great man of mystery and inveterate prankster. He is British graffiti artist who goes by the unlikely handle of Banksy.

Back in 2005, Banksy's wife told him his art would never hang in a museum; whereupon, he brought four paintings to New York. Undetected, Banksy slipped into the four top museums and hung them on the walls.

Curators at the Metropolitan Museum of Art, Museum of Modern Art, Museum of Natural History and The Brooklyn Museum were appalled.

If you go to The New York Times story above, be sure to click on the "Multimedia Slide Show." It's a hoot.

As I wrote in June 2006:

One morning in late June 2006, the city of Bristol awoke to find a Banksy mural high up on a blank brick wall of the Brook Young People's Sexual Health Clinic, "one of the biggest providers of sexual health advice for young people in the U.K.," according to the clinic.

The mural was executed in the dead of night atop a 20-foot ladder. Banksy created a tense dramatic scene in which a cuckolded man—presumably a husband—angrily is looking out the window. In the background, looking worried and guilty is his wife in scanties, while hanging off the windowsill is her stark naked lover.

Do extreme Pranks pay?
Two weeks ago, an outrageous Banksy mural—titled "Kissing Coppers"—sold at auction for $575,000.

Last year, Forbes puts Banksy's net worth at $20 million.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His most recent book is "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.
 
2

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: