Denny's Daily Zinger: Dancing Tube ManDecember 19, 2013 By Denny Hatch
Not only do they attract attention, it turns out these dancing tube men spook birds.
The result: They are showing up in vineyards and fruit farms.
Rebranded "Air Rangers," they now have reflective tape on their heads and arms to ramp up the scariness, [Gary] Long said. They are also colored red, white and blue, although that is strictly for patriotic reasons, he said. He is selling the devices in the Pacific Northwest for about $325 per setup and said he moved hundreds this year. San Francisco-based LookOurWay says it is also working to tap the agricultural market, and it isn't alone. —John Kamp, The Wall Street Journal
The Message to Marketers Everywhere:
Do you have a product or service that could be tweaked and sold to a new universe of users? Is this not worth a brainstorming session with your staff?
Coming up with a new use for an existing product or service is a lot cheaper—and will generate revenue and profits far quicker—than starting something from scratch.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "Write Everything Right!" Visit him at dennyhatch.com or contact him at firstname.lastname@example.org.