Denny’s Daily Zinger: A Powerful, Believable Personal Pitch
In the media player at right is the German-language version of a full-page ad that ran (in English) in The New York Times. The headline and lede:
Internet Security and Heartbleed
My name is Klaus Brandstätter.
I am a German engineer living in Germany.
I will turn 60 this year. I started to learn programming
in high school more than 40 years ago and have since developed myself more than one million lines of code.
I am also CEO of HOB. I have looked at the problematic source code of Heartbleed and I understand the problem.
Ledes don’t get any stronger than this.
The guy spent six figures for an ad in big, easy-to-read type.
He had important information about Heartbleed—a horrific data bug undetected for more than two years that has infected two-thirds of the Internet.
Above My Pay Grade, But So Powerful
The technology was beyond me. But Brandstätter said things that made absolute sense. For example:
Who is responsible for this? OpenSSL is open-source software and is mostly developed without pay, as a hobby on the side. Such open-source developers are sometimes only 17 years old.
For years, I have assumed an Internet sabotaged by know-nothing careless kids and exploited by hackers who are wizards.
Were I a CEO, I would pass this on to my CIO with the following note: “FYI.”
Takeaways to Consider
- I have never seen a more powerful, personal pitch, even though I didn’t understand much of it.
- What is your take?
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