Denny’s Daily Zinger: Test Everything! Offers, Prices, Copy, Even a Pop-up Park!July 18, 2014 By Denny Hatch
The few pedestrian bridges built across the highway have helped.
But in the '60s, roads mattered; people did not.
For years, city politicians and private developers have been muttering about gentrifying the banks of the Delaware and making it people-friendly.
Illustration No. 1 in the media player right shows drawings by developers and their architects. They are neat, tidy and boring as dirt.
The big question to be asked: If the millions of dollars were spent on shoreline parks, would anybody come?
The Amazing Pop-Up Park
In late spring, a giant barge was towed into the little harbor at Penn's Landing and a slew of cargo shipping containers appeared.
The paved walkway was transformed into a boardwalk. Openings were cut into the cargo containers and they became food stands, an information kiosk, a beer garden and venue for coin-operated games.
Beach chairs were set up in sand around the perimeter of the barge, along with shuffleboard and ping-pong. In the center was an aquatic garden.
The Spruce Street Harbor Park is a two-month experiment (July and August).
It is untidy, involving, fun, perpetually mobbed and a hoot!
Takeaways to Consider
- In marketing there are just two rules: (1) Test everything. (2) See Rule No. 1. —Malcolm Decker
- This goes for anything, offers, prices even a pop-up park.