Denny’s Daily Zinger: Knowing When to Say ‘No’July 11, 2014 By Denny Hatch
I sent a link and back came a response from a nonprofit consulting group devoted to teaching journalists about financial matters and good writing.
I read your blog post and found it extremely refreshing in its direct identification of problems with old-school print outlets. I would love to set up a call with you sometime next week to hear more about your thoughts and a possible collaboration with [our organization].
I sent a review copy of "Write Everything Right!" to them to see if a mesh existed.
We talked on the phone and an invitation was extended to become a contributor to their blog. With 2,000 regular readers I could (1) increase my audience and (2) maybe sell some copies of the book.
I was sent a link to the blog.
My main shtick these days is helping people make their writing easy to read.
In the media player at right is an article from the blog.
All the body copy is in light gray type—totally unreadable!
Can you imagine a newspaper, magazine or book printed throughout with light gray type? It would last for one issue.
The idea of contributing articles on good writing and easy reading to a totally unreadable blog for professional journalists is preposterous.
I took a pass.