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Denny’s Daily Zinger: Can You Acquire Instant Charisma?

August 15, 2014 By Denny Hatch
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The Macmillan Dictionary defines charisma as: NOUN/ ka 'rizzma—a strong personal quality that makes other people like you and be attracted to you.

The Wall Street Journal's Elizabeth Holmes wrote a 1,296-word essay titled:

How to Develop Your Personal Presence on Social Media and in Real Life
Presence, a Mix of How You Look, How You Communicate and How You Behave, Influences Your Social Stature and Ability to Climb the Ranks

Included were a slew of tips on developing: "Your authentic self, combining strength and warmth." "The ability to express your point of view in an effective way." "A concise and compelling speaking style matters most, especially when it isn't scripted."  "Confident body language and eye contact help you command a room, as does finding a low register for your speaking voice." "Consistency is critical—even though being consistent is difficult in our always-connected lives."

Yadda, yadda, yadda.

In nearly 79 years, I have met many charismatic people. The one trait they all shared: They always listened with great intensity to what the other person said. My opinion: People with charisma make the individual with whom they are talking feel like the most important person in the room. Indeed, the world! Peggy and I once spent 8 seconds in a photo-op with Bill Clinton. He made us believe his entire life and career were spent in preparation to meet us. That's charisma! Nowhere in this fatuous Wall Street Journal piece did the writer use the words "listen" or "hear."

Denny Hatch's new book is "Write Everything Right!" Wes [Wesley Murph, The Marketing Maniac] writes, "I was just dropping you a line to let you know that I totally 'dig' your new book. I haven't gotten through it all. But what I have read, I love. In particular, I really enjoy your style. You call a spade a spade. And what's cool is nine times out of 10, you're dead on the money. Keep up the great work!" Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at


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