Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny’s Daily Zinger: Asking for Money to Save a Massive, Rusted-out Hunk of Junk

July 24, 2014 By Denny Hatch
2
Get the Flash Player to see this rotator.
 
In early July, Peggy and I attended the Bridge Conference in D.C.—a gathering of the world's leading fundraisers.

Passionate professionals described how to save children, clean the environment, eradicate disease and feed the hungry.

Thrilling!

Save the SS United States!
The following week, The New York Times ran a story:
Keeping a Historic Ship Afloat

For 10 years, the United States—completely gutted—has turned Philadelphia's waterfront into a slum.

To this day, she holds the world's speed record from New York to Southampton—three days, 10 hours and 40 minutes.

The Sad History
In the early 1950s, the Pentagon wanted a fast (50-plus mph) ship that could be converted in 48 hours to carry 15,000 troops 11,000 miles without refueling.

Like the SST Concorde—her gigantic engines guaranteed she would never make money.

Launched in 1952, she was built entirely of iron and steel with only two pieces of wood—the butcher block and the dance floor.

Six years later, Pan American World Airways introduced the Boeing 707. Suddenly, working stiffs with two weeks' vacation could get to Europe in seven hours and see the world.

After 400 voyages, United States was deader than Kelsey's nuts.

Now, the designer's daughter wants to tow it to New York and save it.

My reaction: A mongrel with no reason to exist.

Scrap it!

We'll continue to give our money to help humans, animals and the environment rather to this useless wreck.

Remember, "yech" rhymes with "wreck."

Yech.

Denny Hatch's new book is "Write Everything Right!" Robin Perron writes, "***** Five Stars. "Write Everything Right!" is a great resource for anyone who uses writing in their lives, because he talks about all forms of writing from emails to articles and memos. The goal is for everyone to write in a way that makes it easier for the reader to read it than to ignore it." Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at dennyhatch@yahoo.com.

 

Companies Mentioned:

2

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: