Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: When Your Newspaper Goes Bust, Can You Trust It?

January 22, 2014 By Denny Hatch
1
Get the Flash Player to see this rotator.
 

To promote my upcoming book, WRITE EVERYTHING RIGHT, I traveled the country and the world (via the Internet) visiting every English-language newspaper.

The result, a private database of 21,584 Editors and writers in the U.S. plus several thousand more across the globe who should know about the book.

The Massachusetts Catastrophe
When I arrived in Massachusetts, I kept running into the same people at different newspapers—editors, managing editors and writers. They were at the same email address: @wickedlocal.com the signature of Gatehouse Media.

These were newspapers all over the state obviously run by cadre of powerful influencers with a few local writers to cover the hometown news.

[See the illustration in the media player at right for coverage of Gatehouse media in Massachusetts.]

In surfing the Internet, I found a horrifying story: Gatehouse Media—with more than 500 papers nationwide—was in Chapter 11. Busted. Bankrupt. And forced to deal with $1.2 billion in debt.

A terrifying corporate memo went out to the troops nationwide announcing the bankruptcy. Among the cutbacks, no more free coffee, no more free cups or plastic spoons, a tightening of expense accounts and this bombshell:

We will not be replacing general office supplies in the short term. Please conserve use of paper for copy machines. 

Here is my question to the people of Massachusetts: Can you trust news coverage by people who have just had the living crap scared out of them and are facing the specter of unemployment?

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "Write Everything Right!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.


 
1

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

SPONSORED CONTENT

MORE ON DATABASE, LISTS AND CRM >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: