Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: The P.R. Value of Christmas Cards

January 28, 2014 By Denny Hatch
4
Get the Flash Player to see this rotator.
 
Whenever comedian Red Skelton did a live stand-up gig, he would dutifully get the names and addresses of the local committee members and dignitaries involved.

Back at his hotel, Skelton would write personal notes to each on Christmas cards and address the envelopes. Then in early December, he would mail them. The result: thrilled townspeople and repeat engagements.

The Obamas' Conundrum
When Barack and Michelle Obama got to the White House in 2009, they were flush with the success of victory.

They were also basking in the good wishes and love of the American majority who voted for them (52.9 percent of the electorate).

That December, they posed for a warm, fuzzy family Christmas card in front of the White House. Included were Mom and Pop Obama, the two daughters and Bo, the Portuguese water dog given them by Teddy Kennedy.

That first term was rough. President Obama hoped to be a conciliator, but he discovered a huge percentage of the country deeply resented him. In 2014, he admitted to David Remnick of The New Yorker:

There's no doubt that there's some folks who just really dislike me because they don't like the idea of a black President.

Merry Christmases From the Obamas
The Obamas "got it." No more stirring the racial pot with a Christmas photo of African-Americans on the White House lawn.

[Click on the thumbnail in media player at right for the 2008 and subsequent holiday greetings from the First Family.]

P.R. masterpieces!

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "WRITE EVERYTHING RIGHT!" Visit him at dennyhatch.com or contact him at dennyhatch@yahoo.com.


 

Companies Mentioned:

4

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: