Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Denny's Daily Zinger: 'New York Times' Caught With Its Pants Down

June 2, 2014 By Denny Hatch
Get the Flash Player to see this rotator.
 
As readers of this cranky blog know, the "Big Data" marketing craze amuses the hell out of me.

I once looked at some shoes on Zappos.com and decided to purchase them direct from New Balance, whereupon Zappos chased me all over the Internet with photos of shoes.

Several weeks later, my wife, Peggy, and I were on a Rhine riverboat cruise, whereupon Son of Zappos started chasing me all over Europe.

This past Sunday, another Edward Snowden leak revealed the NSA was aggregating millions of faces from Facebook.

Okay, my face is all over the Internet. If the NSA wants to see my aged puss, they're welcome to it.

An Underwear Ad Next to a Photo of the Underwear Bomber
The New York Times
online account of the new NSA revelation was illustrated with a photo of terrorist Umar Farouk Abdulmutalla.

Abdulmutalla achieved fame as the so-called "Underwear Bomber," having tried to blow up an airliner by setting off an explosion in his underpants.

Check out Illustration No. 1 in the media player at right.

Takeaway to Consider

  • Question No. 1: Was The New York Times spider instructed to insert an ad for Mac Weldon underpants next to any story that mentions underwear?
  • See Illustration No. 2 in the media player.
  • Note the headline:
    Introducing
    SMART UNDERWEAR.
    FOR SMART GUYS.
  • Question No. 2: Next to a photo of Umar Farouk Abdulmutalla, is this ad not an oxymoron?
  • Ah ... Big Data. Ya gotta laff!
Denny Hatch's new book is "Write Everything Right!" Chip Fichtner writes, "Denny: Almost through it. Great as always. Question: With any good book, I like to buy a dozen and give to friends and employees. Should I buy direct through you or from Amazon?" Click here to download (opens as a PDF) and read the first three chapters FREE. The title is also available on Kindle. Reach Denny at dennyhatch@yahoo.com.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: